Blogger or WordPress, Competitor!
To be or not to be, it is not a problem for me. Coz I did not write anything on both blogs for two weeks.
But I never stop thinking about the SEO issue for CEE (www.challengesworldwide.com). During this period, I investigated the competitors’ website. To my surprise, the result is really different from what we assumed before.
Let introduce how I got the information of our competitor first. For anyone, he can view www.keywordspy.com. One can get a free trial account to get competitor’s key words (Organic words and PPC words), its most competitive websites, and Ads position by simply type in the domain name of the competitor.
Then, here, I will state the unique features of CWW’s competitors.
1. Our competitors are not all work hard on online marketing issues. For example, only 30% percent of them have the PPC keywords. It means that only 30% of them are using the keywords management platform such as google adwords, to bid their website.
2. Their some websites, such as Gumtree, facebook, become our most competitive online opponents, though they do not have any commonalities with ChallengesWorldwide on the operational level.
3. Some portal website such as transitionsabroad.com, volunteermatch.org, and volunteerabroad.com who provide the services for gap year planning, overseas volunteering opportunities, and travel planning are more competitive than the website who just focus on the charity issues.
The above are the features of CWW’s online competitor. The next thing for me is to think about how to fight with them online.
Filed under: Adwords, Charity, competitor, CWW, keywords, Oganic, online, PPC, SEO | Leave a Comment
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